What emails should you send as part of an effective emailing strategy?

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Emailing can be segmented: Have people on your website checked that they are interested in traveling in Asia or are they primarily attracted to traveling with children? Allow them to subscribe to emails th argentina mobile database at will be valuable to them. In addition to tips, you can also offer them promotions according to the criteria they choose. Thanks to this option, more of your subscribers can become paying customers.


Now that you know why and where to go with your email strategy, let's take a look at the final piece of the puzzle: what types of emails to send as part of an effective strategy.

Welcome Email : The first email your customers should receive is a welcome email. Thank them for signing up for your newsletter, offer a special promotion, and provide information about why your brand is unique. If you didn’t segment before sending your first email, now is the time to get personalized information.

Link invitation : A few days after sending your welcome email, you should send an email telling readers where they can follow you to learn more about your business. Ask them to visit your website, social media, and review sites.

Special emails : As mentioned earlier, it's a good idea to use email marketing for special birthday offers. You can also include emails about unique discounts and loyalty rewards in this type of email.

Newsletters : Newsletters are a classic type of email. They should include vacation tips, travel news, interviews with experts or travelers, and information about your sales offers.

Informational emails : Show your subscribers that you have added value. Did you know that they like to travel to the southern European region and meteorologists report bad weather conditions or fire warnings in this area? Inform them about this situation. Have you updated your offers? Your subscribers should also learn about this through emailing.

Confirmation emails : Have your customers purchased your travel packages or other services? Don’t forget to let them know that their purchase was successful. These emails have a high open rate, so include a special offer or discount that is related to the purchase.

Thank-you emails : Did your customers use your services? Send them a thank-you email, which you can include a satisfaction questionnaire to help you know how to improve your services.

Conclusion
Email marketing generates a relatively high ROI . This is doubly true for the travel business. Therefore, create creative and attractive emails that will attract attention. Remember that you should always send the type of emails that your subscribers are interested in, which will bring them valuable information in the right format and at the right time. Your emails can accompany travelers at every stage of their journey and you can build good relationships with them.

You should send emails on a regular basis, at least once a month. Also use your strategy during favorable periods such as public holidays, conferences, and marketing events like Black Friday.