Create a conversion funnel report in Google Analytics

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In Google Analytics, select Ads in the left menu. Then go to Attribution > Conversion Paths.

Periods and conversion events
First, you need to select the period for which you want to v luxembourg mobile database iew conversion paths from the drop-down menu on the right. Select one or more conversion events from the drop-down menu on the left . You can also add a filter if you only want to track a specific group of users. The graph and table display data broken down by the default channel grouping. Use the drop-down menu at the top of the graph to view data that is tied to a specific source, medium, or campaign.

Choosing an attribution model
The data at the top of the report is calculated using the Paid & Organic Channels - Last Click attribution model . You can use other attribution models to view data, such as Paid & Organic First Click . Use the drop-down menu to change the attribution model.

You can read more about attribution models in our next article.

Personalize your report to suit your needs
You can now see the conversion paths of your website visitors in front of you. You can customize the report by clicking Edit Comparison > Customize Report > Filters and Path Length. In the report that appears, you can see all of your visitors' paths up to 20 touchpoints long. In the first row of the table, you can see all conversions, sales from purchases, number of days to conversion, and number of contacts to conversion.

Track conversion paths and maximize conversions
Explore your customers’ conversion paths and find the issues that prevent users from completing conversion actions. See which marketing activities that drive visitors to your website lead to the most conversions. Use this information to optimally allocate resources and optimize marketing activities to increase conversion rates.