Trends in contextual advertising

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Practical Strategies, Tools and Solutions
Step-by-step recommendations for implementing innovations in contextual advertising
Integrate AI. To get the most out of AI, start by implementing automated bidding strategies like Conversion Maximization or Target ROAS. These tools allow AI to optimize your ad budget in real time by choosing the best bid options.
Use progressive ad formats. In 2024, it’s important to use not only traditional text ads, but also videos, carousels, and dynamic ads that adapt to the user’s interests. For example, dynamic remarketing ads help show customers exactly the products they looked at on your site.
Mobile Optimization: Make sure your ad campaigns and landing pages are fully mobile-friendly. This can be achieved through responsive design, mobile ads, and page speed improvements.

Actively use data for targeting. Use brazil phone number list data collected about users through analytics and on-site behavior to create personalized advertising offers. For example, machine learning algorithms can help determine which users are most likely to make a purchase and show them relevant ads.
Investing in multi-channel campaigns. To achieve maximum efficiency, advertisers should use different channels for promotion: Google Ads, social networks, video platforms. Multi-channel strategies help not only to increase brand visibility but also to ensure higher conversion rates.
Examples of successful cases

Nike actively uses video formats for advertising campaigns, which not only increase engagement but also demonstrate the product in action, which contributes to the growth of conversions. In 2025, the company will continue to develop the use of video ads, improving interaction with users on various platforms.