Meta Business Suite allows you to connect multiple profiles

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Meta is launching a new update to its Meta Business Suite , where you can now connect multiple profiles to your account, making it easier to switch between them and manage your content on Facebook and Instagram.

You can now connect up to 10 profiles to your Meta Business Suite account, meaning you no longer have to log out and log in again to manage the company pages connected to each one.

How to overcome bias in PPC for better ad performance
Biases in PPC strategies can affect campaign effectiveness . Learn how to dominican republic mobile database test bid and ad structures without risking client profitability.

One of the reasons pay-per-click (PPC) marketing is so challenging is that there is no single right answer to any problem.

When considering account structure, there are arguments for Single Keyword Ad Groups (SKAGs), Single Topic Ad Groups (STAGs), Dynamic Search Ads (DSA), and Performance Max. This also applies to bidding and creative.

However, if you rely too heavily on Google Ads strategies that seemed successful early in your PPC career, you may develop biases that limit your ability to tailor your approach to each client's unique needs.

Google introduces new AI tools for Performance Max campaigns
Google introduces AI tools for Performance Max , which improve reporting, creative options, and brand safety measures for advertisers across campaign types.

Google is adding AI tools to Performance Max campaigns. New features include asset-level conversion reporting and image editing. Asset generation is expanding to App and Display campaigns. Now available to advertisers worldwide, these features provide greater insight into ad performance and expand creative options.

Instagram is testing a new filter for Reels with annotations
Instagram is testing a new way to sort Reels videos , offering a new filter that makes it easy to find videos that have annotations.

Notes have proven to be particularly popular with younger users, so Instagram is constantly experimenting with new ways to use them. Now, a new feed filter called Notes is appearing in the Reels tab.

The new feature is still in the testing phase, but some users already have access to this new list in addition to the For You and Nearby channels. It searches for reels with comments from your friends.