Select "Locations".
Specify regions, cities or radius.
Set up exceptions (if necessary).
Tip: Experiment with different radii and regions to find the optimal coverage.
Step 4: Create a relevant message
Make sure the text and images in your ad are relevant to your local area and audience interests.
Step 5: Track your results
Use analytical tools to measure
CTR (click-through rate);
Conversions;
Cost per click (CPC) in different regions.
Recommendation: Set uk phone number list up regular audits and A/B testing to improve your metrics.
geotargeting advertising
Examples of using geotargeting
1. Local business
Cafes or restaurants can attract customers located within 2-3 km. For example: “20% discount on breakfasts for guests of our area.”
2. National brands Brands can tailor messages to the region's specifics, such as advertising winter tires in northern regions during the winter and summer tires in the south at other times of the year.
Go to the campaign settings section
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