Heat Maps, what are they? Here are the best tools for heat maps
Heat maps: what are they?
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If you have contacted a web master for the creation of a website , surely now you want to monetize with the blog or with another kind of editorial project on the web, to do so you need to find out if you really manage to attract the attention of your audience and decide whether or not to vary the kind of call to action that you have introduced.
Getting a clear idea of the behaviors your users have while browsing your chinese singapore phone number list website helps you to place calls to action in the most appropriate positions and to remove elements that risk making navigation less intuitive .
You need intuitive analytics tools that help you better focus your promotional efforts based on your users' reactions: heat map tools , for example, to study the user experience of your website.
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Heat maps are visual representations that allow you to see the points on the site where users click, the speed with which they move from one content to another, and to get an impression of the sensations that our portal arouses in those who navigate it. The areas with the greatest intensity of action are represented as areas of bright color (usually red or orange) while cold colors (green and blue) mark the areas that do not arouse reactions.
Visual color maps let you see at a glance which areas attract the most attention and encourage visitors to interact. They are not a replacement for conventional analytics tools like Search Console, but they do provide additional information on how users interact with your site .
For example, you may find that visitors end up attracted by unproductive graphics and fail to notice the advertising banners and links to your services: thanks to heat maps you can decide how to change the arrangement of text and images to increase conversions .
Heat Maps – Features at a Glance
Page optimization tools based on user interaction with the site
They do not provide numerical but visual data as the basis for qualitative click analysis
very useful for optimizing every aspect of a site (images, titles, contents, positions)
provide suggestions on how to distribute elements on the page