What is behavioral targeting and how does it work

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behavioral targeting
Behavioral targeting is one of the most effective digital marketing tools that allows companies to show ads to users based on their online behavior. This approach is based on the analysis of user actions, such as visited sites, clicked ads, search queries, and even time spent on pages. As a result, companies can offer ads that best match the interests and needs of the audience.
Why is behavioral targeting important for business?
Modern users are exposed to a belgium phone number list huge amount of advertising every day. In the conditions of information noise, personalized ads are the key to attracting attention. Behavioral targeting provides:
High relevance: Users see only those ads that match their interests.
Improved user experience: Personalized advertising is perceived as useful information rather than an intrusive offer.
Increased Conversions: Behavior-based targeting increases the likelihood that a user will take the desired action.
Save time: Users find the product or service they are interested in faster.
Fact: According to research, more than 70% of users have a positive attitude towards advertising if it meets their interests.
behavioral targeting
How does behavioral targeting work?
1. Data collection
The basis of behavioral targeting is the collection of information about users. This may include:
Page browsing history;
Actions on websites (clicks, purchases, adding products to cart);