What are the benefits of using a marketing strategy framework?

[shaownhasan]

What content is our audience consuming? What current events are defining online conversations? What are competitors posting? What channels and creative are most popular?

These are all good questions and certainly ones that will make you great at your job.

But once in a while, it can help to think of an even bigger, more abstract and somewhat morbid question: What could destroy us?

While it’s not necessarily fun, it’s teacher data healthy to think through success as an uncertainty, because it is. In 1980, seven of the top ten companies in the S&P 500 were oil and gas companies. Can you guess how many of the top ten valued companies in 1980 were still in the top ten in 2020?

Zero.

Even in just twenty years, it’s fascinating to think about how the world has changed. Mergers, recessions, bankruptcies and latent innovation will continue to change the course of today’s giants. Many of the companies we think could be popular in the next twenty years may not even exist today. Certainly, nobody in 1985 could have predicted the rise and power of social media companies.

But what can you do as a marketer to prepare for the future of social media and marketing?

What is a marketing strategy framework?
A marketing strategy framework is an analysis that helps you understand your business, how it stands out, its financial potential within the larger industry and how you plan to market to your audience successfully. Your marketing framework serves as a way to define your strategy, how you plan to execute it and how it will achieve your goals.

Marketing strategy frameworks are often represented in graphics or visuals that clearly outline your analysis and strategy. They all help you evaluate different aspects of your business within your industry, the environment in which your industry exists and factors within your business.