Taking Xiaohongshu as an example, about 8.7 million pet-related notes were posted on the platform in the first quarter of 2022. Compared with 2020, the number of interactions related to pet topics in 2021 increased by 67.7% year-on-year. In addition, the cumulative number of pet-related short videos posted on Douyin exceeded 100 million, and the cumulative number of views exceeded 680 billion. This shows that the vigorous development of social media, live broadcasts, and short video platforms has promoted the creation of pet-related content, expanded the spread of pet culture in China, and promoted the increase in the rate of pet breeding in Chinese households. Data source: "China Pet Industry Blue Book - Zhushi Consulting"
② More than 70% of American consumers choose Amazon to search latvia mobile database for best-selling pet products. Internet celebrities sharing their pets’ daily lives on social media such as Facebook, YouTube, and Tik Tok are also highly followed and loved by pet owners.
In general, empowered by big data, social software and short video platforms have become the mainstream channels for consumers to obtain pet information, and can more accurately grasp consumer preferences. , the platform's algorithm will customize and recommend suitable or more interesting content to target users, which is beneficial to the influence and dissemination of enterprises or brands.