Optimize for activities
You don’t build links for the sake of links. You do it to achieve broader business goals like driving sales, increasing market share, or generating leads.
Once you have built your links, traffic to your destination pages becomes an opportunity to generate valuable data for your conversion funnel. Your tracking should be designed to provide you with data that supports your overall business goals.
Throughout your campaign, you should keep your business goals in mind and understand how your landing pages contribute to those goals. Update your landing page’s tracking to include metrics that correspond to your goals and content type. A user who visits a data-rich, 5,000-word industry report is at a different stage in the customer funnel than a user who visits from a premium niche directory.
Creating landing page metrics also helps with KPIs, reporting, and ukraine mobile database proving campaign ROI to clients and managers alike.
Channel Integration
Once you have your business metrics in place, use the data you collect from link traffic to inform the performance of your other channels. For example:
Scroll depth data from users accessing high-quality content can be used to remarket content or display ads on YouTube
Data on users who accessed relevant content can improve audience targeting for advertising or PR campaigns around the same topic
Email signups can be added to Facebook as custom and lookalike audiences for more direct conversions
As a technical SEO, be aware of your team’s potential uses for customer data so you can manage tags and scripts to integrate throughout your site. Tracking tools like Facebook Pixel and Google Tag Manager tend to require active third-party javascript management.