Of course, accounts with more followers may get more views because people are actively seeking out that content. However, if you create great content that speaks directly to your target audience, you have more than enough chances of landing on a For you page, even for the biggest TikTok stars.
“You might see a video in your feed that doesn’t appear to have a ton of likes. So bringing a diverse range of videos into your For You feed gives you additional opportunities to stumble across new content categories, discover new creators, and experience new perspectives.”
Your goal is to become one of the new creators in your target audience. Here are 9 tips to help you do just that.
9 Tips on the TikTok Algorithm
1. Switch to a TikTok Professional Account
TikTok offers two types of professional accounts: creator and business accounts. Having a professional account itself does not help in getting your videos placed on the “For You” page, but switching to a professional account is still an important part of mastering the TikTok algorithm.
That’s because a Creator or Business account allows you to access metrics and insights that can help guide your TikTok strategy, such as understanding your audience for your videos, what content they like and engage with, when they’re active on the app, and what kind of content they enjoy.
Here’s how to convert to a TikTok business account:
On your profile page, tap the three-dot icon in the saudi arabia mobile database upper-right corner of the screen.
Tap Manage Account.
Select Switch to a business account and choose the best category for your business.
2. Find your group
It’s important to find existing communities to engage with on all social platforms. But the nature of TikTok’s algorithm makes it an even more important step on the app.
That’s because unlike other social networks, where people spend most of their time with accounts they already follow, TikTok sees most of their time being spent on the “For You” page.
You’re more likely to reach the right audience if you can tap into existing groups. Luckily, TikTok groups cluster around hashtags more on that later.