WEBSITE OPTIMIZATION, WHAT IS IT?

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In this article, you will find a concept that will serve as a guide to open countless discussions on this topic that is so in vogue at the moment, and is also vital for the existence of online advertising and digital marketing.

We are publishing this post about website optimization so that we can start a new series on this blog, where we will give more emphasis to the subject of SEO, that is, optimization for search engines.

But after all, what is website optimization?

As stated on our website page, regarding the website optimization service we provide – SEO, below is a concept we created to define the term.

Website optimization is a set of Web Marketing strategies buy realtor email list applications that must be continuously implemented to improve the positioning of a website's pages in search engine results for the main keywords and key expressions of a business. Generating qualified traffic in order to increase the conversion rate of objectives.

My concept may not be unanimous among professionals in the field, but from my administrative experience, I believe that all work should have an objective, a strategy, an action plan, control and a routine that allows this flow to be continuous so that the objectives set can be achieved. I say this because I see many people fighting for traffic for nothing. Just for ego, on websites and blogs with empty content and no purpose.

Every website, like any business, needs a clear objective and traffic to justify its existence. I used to say (I still say it sometimes depending on the occasion) that if a customer needs to know the exact domain of your website or the name of your company, just to find you on the Internet, then you don't need a website. After all, if they knew that, they could consult it directly. But of course, this is a logic that only applies to findability.

But let's get to the point, if you are a businessman, student, blogger, or have any connection to a website or blog, would you be happy to know that your vehicle is only accessed by people recommended by you? Given that every day, you yourself access an "X" amount of pages from results obtained on Google, Yahoo, MSN or whatever other search engine you use.