Service Page
Content creation is an area where we really had the opportunity to show our creativity alongside data analysis. We started by looking at Fleetcover’s services page and fleshing out the content to make it more engaging.
Keyword Research and Search Intent
Over time, we continued to research keywords with a primary thailand mobile database focus on understanding the search intent behind them and creating detailed content and FAQs that catered to our audience’s needs and Google’s understanding of those intents.
One topic we’ve been following is the rise of electric vehicles and how it is growing and impacting the insurance industry. As these tools develop and gain popularity, we’ll be looking at how to use it in your content strategy.
Format and style
It’s really important to include a clear, natural CTA at the end of each article, not only to round out the article but also to encourage readers to use Fleetcover’s broker services.
Additionally, using a simple but effective tone of voice helps meet the needs of potential consumers and gives them the information they need in a straightforward manner. When focusing on keywordsphrases that contain industry jargon, we always include information about what the word or phrase means to someone with informational intent on a specific topic, such as "vehicle breakdown insurance.