The 5 S's of Competitive Email Marketing

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When you send an email marketing campaign, what interests us most as a company is that our clients read the emails that are sent to them and beyond that, that they click on the content or make a purchase. To make this happen, we offer you some suggestions that you should not forget to take into account so that your mailings are increasingly interesting, competitive and value-generating: Simplicity: The newsletter must be as navigable and simple as possible, structuring the content in a simple and effective way, in order to minimize the effort that the subscriber has to make to find a certain link or read certain information.

Subscription: Email marketing is based on "permission marketing", that is, all communications must be sent to people who have given their express permission to receive emails from our company. Never buy, rent or borrow databases from other companies or businesses, because if you send them on your own behalf, you will be incurring in one of the most harmful and frowned upon practices today: Spam. You have to take care of your brand, to distinguish yourself from spammers. The responsible and efficient use of this medium is what allows you to have high conversion rates and ROI.

Security : You must follow good email marketing practices and international address in malaysia standards so that your company is not confused with a spammer, and so that your email communications are not filtered as spam. The basic rules are: include an unsubscribe link, include your business's physical postal address, include a View Online link, do not try to attract too much attention with large fonts or strong colors like red, never put URLs in the text of your email, never point a link to an IP, keep the html small (no more than 50kb if possible), among other things.

Segmentation : One of the best features that distinguishes email marketing from other advertising media is that you can segment your recipient base, selecting only those who may be interested in the newsletter content. This will generate a very good image in your clients since they receive the information they requested and the return on investment you will have will be much greater. Significant: Create emails with relevant content that is valuable to your customers. This is perhaps the most important factor in retaining your subscribers and maintaining good reading rates. The content must be of quality, and it is preferable to prioritize this over the frequency of sending.

For example, you can send only 1 newsletter per month but of good quality, instead of sending 1 per week with little content and not so relevant or significant. We hope these excellent 5 S's of competitive email marketing have been useful, bringing success, value and integrity to your campaigns.