How to start an SEO strategy?

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Every professional who deals with digital marketing understands that SEO is changing, and therefore one should no longer focus solely on keywords.



Most companies understand the basic concepts of these strategies and their importance.



However, creating content based on the keywords your customers search for is complex and can go wrong.




For SEO strategies to work, it is necessary to develop and execute the right mechanisms.



Learn how to start an SEO strategy and have it as a true ally. Enjoy your reading!

What are the ranking factors in SEO?
Well-applied SEO can be considered a competitive advantage, as your website starts to appear ahead of your competitors.



All this visibility increases the demand from your company’s customers and potential customers.



However, Google evaluates some criteria to rank pages, the best known being:



Useful and relevant content;
Use of TAGs with direct impact;
Information architecture in order, with topics organized in an attractive way;
Page creation time (avoid leaving it offline for too long);
Backlinks;
Websites with responsive or mobile versions;
Digital protocols considered mandatory (HTTPS and SSL).
How to Start an SEO Strategy

Any and all marketing strategies start with planning.



In other words, what results do you want to achieve with SEO, what audience do you want to reach and what methods do you intend to follow to get there.



And create a path for this strategy.



Just as SEO strategies are constantly being innovated, technology never stops either.



This makes it necessary to have disruptive innovation , that is, to improve or replace numeros de telefono chile technologies already used with more up-to-date ones.



Next, see how to start an SEO strategy!


#1 Do keyword research
Keyword research is used to identify search terms with the greatest potential for the strategy, following search volume, conversions and competitiveness.



It is one of the main tools for an SEO strategy, being responsible for identifying opportunities for defining and prioritizing content production.



Along with this research, it is important to pay attention to customer experience and marketing automation .

#2 Work on On Page SEO
Working on this type of SEO is a way of making adjustments to your domain.



In order to make Google understand perfectly that it is a website.




This includes hosting platform, mobile optimization, and search volume-based details such as keywords, URLs, and page titles.

#3 Pay attention to Off Page SEO
Off page is everything that happens outside of your page, that is, outside of your website.



Therefore, it needs to be part of optimization strategies in order to reach the top spots in search engines.



This is because the links and mentions that a website receives are what show what other websites think about it.

#4 Technical SEO
The main objective of technical SEO is to make the user navigate through the content on your page much more.




After all, the more the website is optimized, the more it will be considered a good content channel, with periodic monitoring by its audience.



This type of SEO addresses everything that can undergo technical improvements, targeting organic impacts.



This is where the magic happens, and strategies turn to efficient tracking and rendering.

#5 Consider doing SEO on social media
It is social networks that make people perform keyword searches and find your page.



Therefore, maintaining constant publications of content must be passed on to social networks.



Showing everyone who follows you that you also care about this channel.




Social media can be great allies for your SEO strategy, generating new business opportunities and reaching new customers.



With so much information, it's easy to start an SEO strategy.



Remember that this universe is huge, and the more knowledge you have, the better your final results will be.



Take time to create strategies that can help you understand your goals. Communication is essential and needs to make sense to all parties involved.



Keep your focus on achieving growth.



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