In fact, if you’re feeling bold, you can remove all links except for the CTA. This prevents visitors from being pulled to other pages that may not help them convert.
Hero
“Hero” is designer lingo that refers to the area at the top of the page — the first thing a visitor sees before they scroll down.
You have to put a lot of thought into all of these. Determine the copy that has the biggest impact on whether people continue to scroll and read. This is where we put value into our work first.
But, before we do that, let's explore the image canada mobile database of Hero.
image
Let's start with the image of Hero.website hero section
The purpose of the image is to visualize the value props described in the title and subtitles.
The image should always reinforce the copy. It should not distract from it. Remember, message first, not design first.
In practice, this means that your images should generally showcase the product.
Look at how the example above uses a literal screenshot of the product. This is usually what you want.
If you are selling a physical item, show a picture. If you are marketing a service, perhaps an illustration might work.
Another example is how Slack uses illustrations to showcase their app to employees:
In contrast, what you don't want is a random stock photo of, say, a smiling woman sitting at her desk. It has zero value. People will ignore the generic image. So it's just taking up valuable space on your Hero. Wasted opportunity.