Girlfriend Collective provided free leggings to cover shipping costs. Image from the Girlfriend Collective Facebook page.
4. Build your character
Effective brand storytelling requires brand traits that resonate with your audience. If you work for a large company, the language may be more formal and authoritative in order to encourage trust. If you are a new brand targeting millennials, you may choose to use witty sentences and humor as a way of communicating.
Frank Body is a body scrub targeted at women. Founded by friends, they chose a very specific voice to help convey the brand’s personality:
Frank Body
Frank Body uses a voice that is friendly, relatable, and vietnam mobile database easy to understand – it makes their readers feel like they are talking to their best friend.
Upon landing on the Frank Body About page , readers are presented with the concept of their brand and the mission behind it. However, they transform this basic information into a friendly and entertaining narrative about the founding of their company. They do this by using words like “baby” and keeping the language simple.
Their cheeky and relatable use of language extends beyond their online platforms. The brand also builds a personal relationship with its audience by incorporating custom messages and quotes on its product packaging and sharing user-generated content on its social media pages.
Another example of this can be seen in their packaging. On their scrubs, they provide cute sentences that tell you that this brand is fun.