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Technological innovation applied to the digitalisation of companies was the focus of the Grow Session organised by Alkemy and INNOCV under the title “Digital Growth Acceleration, keys to maximising value and return on investment”. An exclusive master class in which, together with executives from ...

Programmatic has been gaining traction for over a decade, and while we’ve seen a steady stream of acquisitions and mergers, it remains a saturated and complicated market. However, given the needs of the market, this is to be expected. Each DSP offers a slightly different value proposition, and more ...

unstoppable, however, this has not prevented physical stores from maintaining their importance. Marketing departments are aware of this and therefore, the design and execution of drive-to-store marketing strategies that aim to attract customers to the store and achieve physical sales is almost ...

Artificial intelligence is transforming the advertising and marketing sector , and Google knows it. For this reason, the international company has decided to invest in AI and use it in some of its tools .


Google says that artificial intelligence is essential for Google Ads and can help advertisers ...

Arce Media presents, as every month, the “Internet Report” , an analysis of advertising investment on the Internet for the month of April 2023 in Spain. This month's ranking records a total of 5,719 brands with 23,135 creatives.

In April, and in the context of the electoral race for the regional ...

The increasingly ubiquitous nature of artificial intelligence (AI) is causing as much excitement as it is concern. The frenetic development of this technology has many fearing that the dystopian plots of a plethora of science fiction films will turn ominously real. But what is the greatest danger ...

Tania Pérez will be the new Global Direct Response Business Lead for PHD Media Spain for all of PHD's direct response clients, creating a new business unit that will not only serve the Spanish operation, but will also act as a hub for these clients for more than 30 WW markets.

This new structure ...

The Atresmedia Group and Endesa have reached a collaboration agreement between both companies for the development of an awareness campaign aimed at promoting energy efficiency and savings among viewers, listeners and users of Atresmedia media . The campaign includes pioneering formats in which the ...

人工智能(AI)的蓬勃发展正在给营销部门带来重大变化，营销部门正在努力应对这一学科整个历史上最相关的转折点。根据Salesforce最近在美国、英国和澳大利亚进行的一项研究显示，51%的营销人员已经投入了AI的怀抱，目前正在使用这项技术。此外，22% 的人打算很快就投入到当前最时尚的技术中。

该报告是Salesforce的“生成式 AI 快照系列”的一部分，还表明，在 53% 的营销人员眼中，AI 是一个重大的游戏规则改变者。同样，60% 的营销专业人士预测人工智能将不可避免地改变他们的角色。

人工智能正在引起营销人员角色的重大变化
然而，尽管营销人员充分意识到人工智能带来的无数机会 ...

人工智能是每个人都在谈论的话题。这项新技术将继续存在，尤其是在营销领域。群邑集团决定在其群邑创新日活动中讨论这个话题。



在这次会议上，他们谈论了人工智能、现在和未来的营销，以及人工智能如何通过其精确和优化的解决方案 彻底改变这个行业，帮助对业务产生更大的影响。

群邑创新日
来自该领域知名人士、媒体和机构次活动，旨在探讨人工智能及其对营销领域的影响。

这些专家重点通过示例和实际案例解释基于人工智能的解决方案的竞争优势，同时强调了该技术目前和未来将具有的功能。

许多公司（例如群邑）已使用该工具来优化工作并应用基于这项新技术的有竞争力的解决方案。 GroupM Nexus 数字激活 ...