My Board

In today’s saturated world, finding and nurturing leads can be a monumental task. From locating the right prospects to converting them into satisfied customers, each step involves a strategic and ongoing effort. That’s why automation and the use of specialized IT lead generation tools become ...

Today, in a highly competitive and ever-evolving business environment, generating leads in the IT sector requires a strategic and meticulous approach more than ever. The IT industry is in continuous transformation, with advances and changes rapidly impacting the needs and preferences of consumers ...

To be successful at generating leads through outbound techniques , respect people’s time by having a clear, well-researched plan when initiating contact, and quickly understanding and following through on the value you can offer. While inbound strategies, such as content marketing , attract ...

Today I present to you the dumbest question I have ever been asked in my life:

«Do you want to get more leads?»

I can't imagine anyone with an online business saying something like:

"Oh, no, not really. I'm not interested in having more subscribers or potential customers."

Of course I want to ...

Formulas? That’s for ‘loser’ copywriters. A real copywriter doesn’t need any formulas because he has the spirit of Ogilvy inside him and blah blah blah… ”

?

What an obsession with throwing dirt on formulas, really.

Hey, if you're better off without them, or don't want to use them for whatever ...

Imagine if I had you here in front of me right now and asked you:

“ What exactly is a landing page? ”

What would you tell me?

Perhaps the first answer that comes to mind is something like:

“ That’s easy, Mila. A sales page, right? You know, where you present your product or service, and explain ...

In an environment that has been changing for decades, and more specifically in the face of the crisis that we are experiencing worldwide, the time has come to reconsider the marketing strategies used and perhaps partially or totally modify our marketing plan to maximize our resources by using ...

Dear businessman, if you don't have time to read these lines because you are still thinking about how to find that magic solution to solve your cash flow problem, what follows probably won't be of much use to you.

Our present is the product of our previous actions and all the events we are ...

September… has already arrived, companies are beginning to recover the rhythm they had before the summer holidays and teams are preparing to face the decisive four-month period in which the numbers on the profit and loss account are at stake… the achievement of objectives, that goal that we set in ...

At the end of May, Coca-Cola Spain presented its new communication strategy to connect with the younger public, where Pepsi is gaining ground and with a comparatively ridiculous budget compared to that used by Coca-Cola, it obtains results that the latter cannot achieve.

Several months have passed ...