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The multiplication of touchpoints over the years and the constant increase in their importance in marketing strategies has led to the development of different approaches to their use. If initially the only possible approach was the single-channel one , as the communication and sales channel was only ...

Simply put, Blockchain is “ a shared, immutable ledger that facilitates the process of recording transactions and tracking assets across a business network” (source: IBM).

It is basically a network in which information (or assets in general) are grouped in nodes that are accessible and modifiable ...

For this reason, we have decided to collect in this article 5 trends that will influence the insurance market in the years to come: from the opening of the market to the new risk categories . The great driving force of Insurtech . The challenges of retention and those of customization , finally ...

The interactivity
Data is the basis for knowing your target. Personalization is the way to create one-to-one communication, improve Customer Engagement in the insurance sector and build trusting relationships. Now there is one last piece missing, the last of our three key words: interactivity ...

Some metadata, therefore, must never be missing, because their presence is essential to recover documents; others must be present because they serve as a guarantee of the integrity of the document, others still because they contextualize it and help to place it correctly with respect to other ...

Obviously, other countries are also following the same path, with different timing and methods.

For example, France will introduce the obligation of electronic invoicing for national B2B transactions from 2023 (Source: Sovos) , so that each relevant operation is authorised before the invoice is ...

To address this highly complex situation, which could potentially undermine the benefits that Continuous Transaction Control systems are able to provide, the International Chamber of Commerce has drawn up a list of principles that should help make the implementation of CTC models more uniform.

But ...

By integrating Big Data into a CRM solution , automotive companies can predict customer behavior , improve service delivery , and manage investments in a rational and thoughtful way .

Marketing and sales have access to advanced analytics across all customer touchpoints , including social media ...

From this point of view, 5G is undoubtedly one of the key technologies to be developed to meet the needs of consumers for a fast network and a stable and quality connection.

This is why it is essential for telecommunications companies to invest significantly in innovation, including by modifying ...

The publishing sector has changed profoundly and continues to change with the digital transformation, moving towards digital content, formats, tools and means of communication that are closer to the needs of readers. But what does it mean to be a publisher today? What are the main challenges of the ...