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In my ten-year experience I have seen too many business models founder in the sea of ​​the network due to the lack of a strategic approach; the website is important, of course, the presence on social channels is increasingly requested, but I would never recommend moving directly to action without ...

Don't worry, NO SPAM! And thank you so much for your supportSign in via Facebook Sign in via LinkedIn [End of update] A few years ago I was lucky enough to read a “brilliant” and enlightening little book on marketing and business strategy, as attested by the fact that over 3 million copies were sold ...

Don't worry, NO SPAM! And thank you so much for your support :-) Sign in via Facebook Sign in via LinkedIn [End of update] A few years ago I was lucky enough to read a “brilliant” and enlightening little book on marketing and business strategy, as attested by the fact that over 3 million copies were ...

What is brand awareness? Brand awareness in a nutshell is nothing more than the degree of knowledge of the brand by the consumer. It is a very important concept as it measures the way in which consumers are able to recognize you and therefore how much your brand is able to satisfy certain values ...

To increase the success of your posts, it is important to know how the Facebook algorithm works . Having this knowledge allows us to study a method that allows publications to be more effective. The classic organic post published without a strategy, in fact, reaches an increasingly lower share of ...

Therefore, acquire digital skills that can help you first and foremost: know and master the new social dynamics and present yourself in the best way to the job market (as mentioned Linkedin and that minimum of personal branding activity that is essential today for those who want to find work in the ...

But there was also an excessive tendency to accumulate courses and training paths , in the best of cases only quickly enjoyed and consumed, without real learning and concrete application to one's own project. Several statistics also tell us that most people who have purchased online courses have not ...

This is harder than it sounds. Social media platforms’ native ad analytics used to make this a breeze — advertisers could calculate ROAS for an ad group, or an individual ad. But Apple’s recent privacy update made it impossible to track most conversions from iPhones, and now social platforms can’t ...

Formula: domain open rate = # of email opens for users on a given domain / # of emails delivered to that domain 13. Revenue per email (RPE) ‍ What is it? The average dollar amount of revenue that each email generated. Why does it matter? This is another useful metric for evaluating the extent to ...

Closely following your customers are your employees. If people on your team are passionate about the business they work for, they’re also choice candidates for amplifying your brand. Plus, they have inside knowledge that customers don’t have access to, which makes them ideal for promoting new ...