My Board

Micro Influencer Marketing
Influencer marketing has been a popular marketing tactic for years. Originally, brands thought it would be more beneficial to partner with big influencers. Also known as macro influencers, these are those who have millions of followers.

This approach has proven to be very ...

Learn more about Account-Based Marketing (ABM): what it is and how it can optimize your sales funnel and bring effective results.
Many companies have invested in Account-Based Marketing (ABM) to effectively reach their target audience.

After all, today's digital marketing efforts can't just involve ...

If you have a corporate blog, you already know that it’s good for business. So if your company doesn’t have a blog yet, you’re missing out on leads, sales, and other valuable benefits. After all, when well planned, a blog can:

Boost SEO: Search engines gravitate towards fresh, valuable content ...

Because it will handle a number of tasks required to generate and nurture leads through its range of marketing resources. This comes at a cost, but it is the only direct cost associated with it up front.

Inbound, on the other hand, requires a lot of resources. This requires the support of ...

Investment focused on those who are really interested in becoming a customer, reducing customer acquisition costs
Greater ease of negotiation , since the lead is already interested in negotiating
Possibility of customer loyalty
Optimizing the work of the sales team
Higher return on CAC
How to ...

Evaluating the quality of the returns obtained from each marketing channel used by your brand is a very important part of your online maturity analysis. After all, your company may be wasting time and effort on a medium that does not add value to it.

Learn more: The best B2B social networks to ...

But what if every subscriber to your blog received an email every time your blog was updated?

RSS allows each contact to receive all updates for your blog in their inbox.

This will increase traffic, engage your contact base, allow you to track each contact's actions to evaluate the result. And ...

The rise in CTV usage coincides with the expanding role of video advertising in digital marketing. Even as vaccinations continue to roll out around the world and a potential return to normal operations is on the horizon, CTV can be expected to serve as a popular ad delivery method for years to come ...

This is because it has to capture the attention of a wide and diverse audience at once. With inbound, the problem of limited duration disappears.

This allows your company to focus on a specific audience group and use personalized approaches . This allows you to convey some value to the reader who ...

Because one of the best triggers to stimulate Social Proof is to offer a great product to the public .

Why? Because a great product is bought by many people, who recommend it to many other people. So, they even post about it on their own social networks .

This is a good example of organic proof ...