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Ecommerce companies have been part of our daily lives for many years. Not only is it a growing sector, but it is estimated that by 2040, 95% of purchases will be made through online stores ( 99Firms ).

In 2021, there will be more than 2 billion people shopping online frequently around the world ...

The arrival of Covid changed the way we do business. Online events multiplied as people abandoned in-person events due to the different safety measures that were being adopted.

It’s been more than two years since the pandemic began, and now in-person and hybrid events have made a comeback. We ...

The magic of email marketing , and what it can do for your marketing strategy, doesn’t happen on its own. While we all know it’s important to create email marketing campaigns that fit your audience’s needs and provide them with resources to help them make a decision, content is only one piece of the ...

Email marketing strategy remains the secret weapon of marketers. Why? Because it continues to provide the best ROI (return on investment) of any digital channel.

The latest email marketing industry census conducted by Adestra and Econsultancy , which surveyed nearly 700 marketers, revealed that 73 ...

Did you know that the average click-through rate (CTR) for Facebook ads is only 0.9%? What if I told you that you could increase your Facebook or Instagram ad CTR to 4% or more?

Well, that's exactly what you could do with a segmented email list in Facebook ads (Meta)

If you want to start creating ...

Imagine you have social media accounts, post regularly, and grow your following to almost 100,000. Then one day you wake up and everything is gone. The only option is to start over.

This could happen to you as a business owner. As unlikely as this scenario may seem, it's always a risk to rely on ...

In email marketing , authentication is becoming an even bigger problem than the mountains of spam that land in your inbox. Why? Because while spam itself is pretty straightforward – a sometimes obviously unwanted message that appears in your inbox – email spoofing is more nefarious because it allows ...

Email marketing has become an essential tool for businesses looking to connect with their audience effectively. However, sending emails without measuring their performance is like navigating blindly in a digital world.

This is where Key Performance Indicators or KPIs come into play in email ...

Major email providers like Gmail and Yahoo know how annoying it is for users to receive spam messages . That's why they have adjusted their filtering policies and are stricter with their rules. These new policies will come into effect in February 2024.

Alert about new Gmail measures for mass ...

Email has become an essential communication tool for both individuals and businesses. However, as email usage has grown, so has the sophistication of email security threats, such as spam, phishing, and other types of email fraud.

To combat these threats and improve email marketing deliverability ...