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Before going into detail about the most sought-after professional attitudes and skills, we must first make a distinction. What is the difference between hard-core skills and soft-core skills?

We could summarize it as follows:

Hard skills
Soft skills
These are related to the technical requirements ...

Хавьер Балькасар 19 января 2023 г.
При проведении рекламных кампаний в Интернете, будь то с использованием Google AdWords, Facebook Ads или любой другой платформы, ремаркетинг стал одной из лучших стратегий достижения конверсий.

Потому что?

Главным образом потому, что мы можем охватить ...

Imprenditori e addetti al marketing mancavano nelle loro biblioteche un libro sul Content Marketing in spagnolo. Clara Ávila ha risolto il problema per noi.

Tutto è contenuto, siamo circondati da contenuti digitali. Questo articolo affronta l'argomento da una prospettiva completa e in modo molto ...

Do you like your profession but you can't seem to get off the ground? Are you trained but you're not getting any job opportunities? You may be lacking a good Personal Brand . Have you considered it? Having your own Brand can help you make the leap you need. And now, luckily, we have the right tools ...

For Google, user experience (UX) is a positioning factor and increasingly important. Because of this, it is necessary to know how to analyze the behavior that users have on our website, which areas of our website have better results and which ones we need to improve.

Arturo Marimón is an SEO ...

Maintenant que nous avons vu comment analyser notre trafic et comment le link building peut nous aider, la question est de savoir comment choisir une stratégie de link building SEO et se concentrer dessus.

Pour cela, nous devons considérer deux stratégies SEO différentes :

Allez demander des liens ...

Hector Marcos: To what extent can social media influence SEO? And just taking into account Google Plus?

David : Well, it's a bit of a trend, it's what is called social SEO. What does social SEO consist of? It's about spreading valuable content from our blog on social networks. What's the objective ...

40 Google Chrome Extensions for Marketing and SEO
Miriam Mendoza November 20, 2023
Here is a compilation of 40 Google Chrome extensions that every Community Manager and Marketing professional should know and use. They certainly make work much easier and save time. Tools to manage social networks ...

En la última edición de la Reunión de Agencias celebrada el pasado de 19 de mayo, tuvimos la oportunidad de disfrutar de 4 interesantes debates. En ellos, los representantes de 5 agencias de marketing, nos hablaron sobre cuestiones fundamentales a las que las empresas y todos los que estamos dentro ...

The Google Search Console performance report shows a table of keywords that are driving clicks and impressions. It also shows the CTR and the percentage of people who clicked.

This will help us decide which keywords to attack. In fact, we can look at the keywords that already bring in traffic and ...