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What does it take to build brand awareness?

In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. But in today’s cluttered landscape, that messaging needs to be even more consistent—and more compelling—to get noticed.

While it takes ...

Your Facebook competitor analysis can motivate you to aim higher with your social content while keeping your strategy attainable and actionable.

Identify content gaps
Competitive analyses can illuminate cracks in your content strategy while supplying the information needed to fill them.

For ...

Everything goes back to our customers
As the social landscape evolves, it’s more important than ever to continue walking alongside our customers. We’ve always been a company that prides itself on offering a highly intuitive platform. But we must continue to strive for greater simplicity to guide ...

Engage with your audience and build relationships
When you make your Instagram followers happy, you’ll see the payoff in audience growth. The best Instagram accounts have fans and communities (hint: not just followers).

For many accounts, this means building customer relationships.

Here are some ...

Tracking brand mentions is a crucial part of measuring the success of your marketing efforts and uncovering valuable insights into customer preferences and behaviors. To monitor and increase brand mentions, consider implementing these tips:

Regularly monitor platforms where your audience is most ...

To start, determine what conversations you want your chatbot to handle. If you need help, Sprout comes equipped with a customer care-specific Bot Template, which you can tailor to handle holiday-specific questions, like return policies or gift card information.

6.
To set your team up for success ...

Know your target audience
If you’re wondering why your views are low on TikTok, maybe it’s time to think about why your content isn’t hitting.

Knowing your customers and who you’re trying to reach on TikTok can help you to create content that they want to see.

When you create content that your ...

Not engaging your audience on social during the holidays isn’t an option if you want to end the year strong. Using social effectively can help you maintain a prominent presence in customers’ minds by showing up in their discover pages, main feed and on the other side of their searches. Consumers say ...

Using social media search for market research is invaluable for businesses looking to understand customer behavior. With this information, your team can create more targeted content for your audience, apply collective insights to larger marketing campaigns and even surface specific product ...

Engagement
This metric gives you the days and times your members are most active, as well as posts, comments and reactions counts.

Why you should track Facebook Group engagement: Determine the best time to post on Facebook and how your members are engaging with posts.

11. Growth
Growth in Facebook ...