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Let's think for a moment about what a company is. It is a complex mechanism in which people, technology, processes and many other elements must work together to achieve a goal. Just like when we put together a puzzle, we don't always know where each piece should go. Hence the need for strategic ...

When it comes to effective content marketing, there are a few mistakes to avoid. First, don’t underestimate the importance of optimizing your content for SEO. Good content is the key to gaining organic traffic and improving search engine results. However, it’s not enough to create valuable content ...

In the future, AI solutions will be a key part of the strategy of small, medium and large businesses, allowing them to anticipate market trends and adapt their offerings. With AI, small start-ups will be able to customize services more effectively, optimize supply chains and create innovative ...

The main goal of remarketing is to persuade potential customers who have visited a site to make, or renew, a purchase. Often, a special offer is sent that the selected target group may find attractive and unbeatable. The offer can also be targeted to a selected group of people based on a particular ...

Creating a sales strategy is a process that requires analysis, planning and implementation of appropriate measures. To achieve success, it is worth paying attention to elements of an effective sales strategy that include: Setting Sales Goals Setting specific, measurable, attainable, realistic and ...

The ideal business consultant is an experienced management expert who understands the specifics of a particular sector and is able to tailor his or her advisory services to the individual needs of the client. His or her task is to provide comprehensive support to optimize a company's operations ...

The Polish Enterprise Development Agency (PARP) is one of the institutions supporting innovation and networking of small and medium-sized enterprises (SMEs). It supports the shaping of innovation processes and the development of Polish companies. It also promotes Polish exports to European markets ...

Thanks to the implementation of blockchain technology, B2B blockchain transactions are more transparent and secure. Each transaction is recorded in a decentralized ledger, which means that it is impossible to falsify or manipulate it. This provides greater confidence in the integrity of the ...

In intergenerational teams, where representatives of different generations work, intergenerational conflicts often arise that can jeopardize effective cooperation and communication. The most common reasons for disagreements between team members are: Loyalty to the employer . Older generations may be ...

This means that the company uses tools, strategies and best practices to improve each stage of the sales process, leading to increased efficiency, reduced transaction times and increased profits . In this chapter we will see how tools can improve the sales process.

One of the main ways that tools ...