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A good relationship with customers is one of the main points for achieving success as a brand. One of the most used channels for contacting consumers is WhatsApp.

According to OpinionBox's survey, WhatsApp in Brazil 2022 , 80% of Brazilians use the app to communicate with brands and companies. Of ...

You've probably already come across discrepancies in data coming from Google Analytics 4 and presented in your analytics tool and in the back-end. Although the second is a more reliable database, the first concern that may arise is that there is an error in the implementation of the first tool ...

How can you improve the digital strategy of a team that is already winning? This was one of the questions that MATH MKT needed to answer in order to implement and optimize a new marketing automation tool .

The work involved in reaching so much content across a broad database and capturing and ...

Keeping in mind what Digital Analytics offers a brand looking to build a legacy in the online environment is a priority to ensure its competitive edge.

However, it is not always an easy task to recognize this potential. As a result, some gaps are found, not resolved, and a snowball of unanswered ...

Technological evolution has profoundly affected the way companies manage their data, as traditional data centers have been replaced by cloud storage.

This change brought a series of benefits to organizations in terms of security, scalability, operational efficiency and savings. Thus, cloud cost ...

In an increasingly complex digital landscape, the simplicity of the Last Click attribution model has been a popular choice among marketers. However, this model faces increasing criticism due to its intrinsic limitations.

In this article, we explore the shortcomings of this traditional approach and ...

DataOps, a portmanteau of "Data" and "Operations," is a methodology that aims to improve communication, integration, and automation of data flows between data managers and users such as analysts and data scientists.

Inspired by DevOps practices, DataOps is designed to accelerate the delivery of ...