My Board

We are addressing you, the owner of an eCommerce site: did you know that the average cart abandonment rate of your shop is at least 69% ? (Baymard Institute data, 2016)

The reasons for abandonment can be many but, among all, these two main reasons could have distracted the visitor, ultimately ...

But once you’ve created your page and “labeled” your business, it’s just as important to be there to engage with your audience. And even if you already have measures in place to encourage guests to write reviews, are you sure you’re always responding appropriately to the reviews they post? Well ...

Since 2011, Google searches for Explore Nearby Places have increased 34-fold, doubling from 2014 to 2015. After all, who has never done a search like this? Since it really applies to businesses in every sector: from a plumber, to a clothing store or to the search for a bar or restaurant, a company ...

Email marketing is the methodology and tool of commercial communication via email.

The Newsletter and the Dem (Direct Email Marketing) are the means through which electronic mail is sent, better known as email. But what are their substantial differences? Because they are different means from each ...

Example: Have you concluded that your potential target is mainly composed of Millennials (young people aged 20 to 35) who are passionate about sports and have a very active social life?

the tone of voice will be colloquial, casual, fresh, cheerful
make extensive use of Facebook, Instagram, YouTube ...

Presenting itself as a LinkedIn for social life, Razmataz is a startup still in development. The app with which it will be possible to discover which characteristics of each person are of most interest to the community is not yet available.

RiskApp offers tools to analyze the negative effects of ...

Black Friday time!. In Italy the Black Friday phenomenon is growing, but mostly linked to digital sales promotions. In addition to Amazon and Ebay (already mentioned above), offers are also expected from fashion e-commerce giants such as Zalando and Yoox. As well as from the beauty products chain ...

Let's start with the numbers: according to some research, WordPress is the most used CMS platform , acronym for Content management system: we are talking about 52% of the most important and prominent blogs on the web, almost three times more than those who follow in the ranking ( Custom , Drupal and ...

For small and medium-sized businesses, some suggestions are important in a strategic perspective of local SEO, not to reduce the potential but to make the most of those offered by the reference territory [source @axeleroIT]

identify competitors in the territory, find them with a simple Google ...

Possible uses
From customer care, to the dissemination of news and offers and promotions. And also to support in purchasing on eCommerce sites. Their strength lies in their being autonomous and always present, active 24 hours a day, to offer users help and answers immediately without waiting. And at ...