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As you can imagine, a subscription form is an integral part of any email marketing strategy. By using it, you will be able to build your email list and get to know your audience better.

It will also help you build stronger relationships with your potential customers, increasing loyalty and ...

Contrary to what some might assume, a logo actually plays a key role in customer decision-making. Aside from the quality of products or services, the logo alone can influence a customer's decision. Think of McDonald's golden arches or Starbucks' mermaid. More than identifiers, they influence ...

The more complex your sales process is, the more you need to use Account Based Marketing campaigns (we call them “Focus Accounts”).
In a previous article we told you what an Account Based Marketing strategy consists of. Now we are going to tell you how we do this type of campaigns in our agency ...

To do this, it is ideal to make a list of each of the tasks that are part of your role and what decisions you make at what time, at a functional level but also socially and even emotionally. At which of these moments does our product come in and in what way? It is key to be clear about this in order ...

It's important to measure and analyze the performance of your demand generation strategy so you can make adjustments and improvements. To do this, you should track metrics such as the number of leads, cost per lead, sales cycle time, and conversion rate.

Measuring and analyzing the performance of ...